Glaser's presentation will investigate the various joint-venture approaches and alternatives available to hospitals and health systems today, and review the considerations, pros, and cons of each alternative. Following a presentation of case studies and an application of evaluation criteria for joint-venture relationships, business and legal processes that move from joint-venture concept to reality will be examined.

The conference, taking place September 6-9 at the J.W. Marriott Desert Ridge Resort and Spa in Phoenix, is designed with the healthcare communications, marketing, public relations, and strategic planning professional in mind. Attendees will attend sessions that build on core concepts and ideas, giving them new and innovative ways to grow and succeed in their careers.